DUTCH HEAT EXCHANGERS FOR THE ENTIRE NORDIC REGION
Geographical and labour market considerations swayed Dutch company Hei-Tech in favour of Copenhagen as the location for its entry into the Nordic markets.
For Dutch company Hei-Tech, the decision where to locate its new Nordic head office rested between Copenhagen and Stockholm. Hei-Tech has developed a special energy-saving heat exchanger that enables to recover up to 60% of the energy from waste water of a shower. They are designed to extract and recycle the heat from hot wastewater used to heat water to be extracted and recycled. At present there is nothing comparable to be found on the Nordic markets, but Hei-Tech intends to soon change that, according to the company’s manager Jacob Heidemans.
He explains: “We believe that there are good prospects for our products throughout the Nordic region. Therefore we decided to establish a Nordic head office in either Denmark or Sweden.”
The right location
Through the local chamber of commerce, Hei-Tech came into contact with Connecting Markets, a Danish firm of consultants.
“They informed us of the prevailing market opportunities and invited us on a one-day visit to Copenhagen, where we were introduced to Copenhagen Capacity. They presented us with some very sound reasoning as to why we should locate in Denmark and generally did an excellent job of work. We quickly gained the impression that Copenhagen would be the right location for us,” adds Jacob Heidemans, who until then had only viewed Denmark through tourist’s eyes.
One key consideration was the flexible Danish labour market regulations, and Stockholm was also eventually discounted because of its relative distance away.
“From Copenhagen, we can easily cover both Denmark and southern Sweden thanks to the convenient Øresund bridge link between the two countries,” points out Jacob Heidemans. “Initially we intend to focus on the Danish market, although in the longer term the aim is that the Nordic head office will serve as the centre for our activities throughout the Nordic region.”
